Client: Morton Salt
Agency: Code and Theory
Morton Salt is a brand that everyone knows but that most take for granted. To solve this problem, Morton enlisted the creative minds at Code and Theory to bring its marketing into the 21st century. In turn, Code and Theory partnered with Swordfish to create an animated campaign for their winter Ice Melt product line. Swordfish crafted the seven spots of character animation using a combination of 3D and 2D blendo™ animation.