New ServiceNow brand identity launch video for customer event.
Our friends at InVision Communications came to Swordfish to help introduce ServiceNow’s new brand identity to the world at their annual conference. With the goal of creating an anti-corporate corporate video, we were inspired by the late great San Francisco animation studio Colossal Pictures, and utilized their signature “blendo” animation style. The result was a hodge-podge of live action, CG, stop motion, cel animation, and any other production technique we could think of.
